Branding, Corporate Identity, Design, Digital/Website, Gatherings/Events, Lifestyle, Logo, Magazine, Merchandising, Messaging, Photography, Print, Publishing
About This Project

In 2007, Alisa Weldon and Lynn Yeldell founded L Style G Style to help remove stereotypes and negative judgement – to create a more inclusive community. We created the name, the brand, designed the magazine, sold advertising, defined the stories, art directed photo styling, built a team of contributing writers and designers, created the first interactive online magazine in Austin, developed a full line of branded gifts and produced events (including non-profit fundraisers) with more than 500 attendees. The result: we created a bi-monthly magazine for 8 years, raised more than $500,000 for Austin non-profits, shared more than 900 leadership stories of amazing everyday heroes, built and maintained more than 400 advertising business relationships and spread the word about the importance of inclusivity. We’re especially proud of building the brand, the publication and the audience during a down economy.