Branding, Health, Photography
About This Project

Gluten-free, dairy-free dumplings – yep, we love them! Named after chef Kit and the common food word “chow,” Kit Chow was inspired by happiness. Good food makes us happy. Kit Chow has 3 product lines that are sold in grocery stores. We designed the packaging (size, shape, color) carefully to achieve the best possible contrast for the products, which sit behind a freezer door. We also did the product shoot for the packaging. Frozen dumplings aren’t the easiest of products to style. The texture is moist, the color is neutral, the filling is compressed and the half-circle shape limits dimension as well as perspective. We think the end result works and the dumplings look ready to eat.