Left Brain + Right Brain
WELL+DONE DESIGN develops ideas, builds strategy, creates brands and delivers creative solutions for businesses, organizations, nonprofits, experiences and individuals. The reward for work well done is the opportunity to do more. In 2001, Alisa Weldon developed a refined brand process and method to understand what you need, what is missing and where to focus your time. With just an hour of consultation, she can see where you are in your brand process and share where to best allocate your creative budget. From start-ups to large corporations, professional services to nonprofits, retail to B2B, with over a thousand projects under her belt, she can evaluate and help your prioritize where to focus and implement your next efforts. And if you aren’t clear on what to do, she’ll show you how to do it and give purpose to why you doing it.
ABOUT THE OWNER
Alisa Weldon, pronounced (Uh-Lee-Sah Well Done)
Founder & Owner, Alisa Weldon launched her business in 2001 and legalized the name WELL+DONE DESIGN in 2007 as an homage to her last name. Alisa is a successful designer, creative leader, community-builder and entrepreneur who designs, strategizes and consults with companies to help solve creative challenges with human-centered design and innovation methods.
Alisa is an ardent believer in connecting people through positivity. Whether she’s guiding a client or building her own vision, she’s proven time and time again that staying true to the underlying positive purpose is what drives success in every effort.
Alisa exhibited strong creative leadership early in her career. In 1994, Alisa she was part of the team who opened H.E.B. Central Market. She led the creative team as Regional Art Director for five years. Then, her talent was tapped at a young age by T3 to lead the successful Dell Small Business advertising division as Senior Art Director. In 2001, as creative partner of VoxGroup, she designed for clients such as JEEP, Whole Foods Market and 2nd Street District among others.
The most prominent manifestation of her vision launched in 2007 with the award-winning print and online publication L Style G Style. For a decade, she founded and led this company with the greater mission of building community through the stories of the LGBT community and straight allies by removing stereotypes and profiling people in a positive light. Her work, which resulted in over 1200 inspiring stories from this community, was recognized by the Human Rights Campaign with a Visibility Award in 2012.
As a thought leader, Alisa is booked to speak to small business organizations and inspire them to build their own communities by tapping into the underlying purpose and archetype of their business. Alisa has served on multiple boards who focus on civic engagement, community entertainment, animals, children, diversity and human heath. Alisa has held board position of Out Youth, Board President of aGLIFF, Austin Music Foundation, Board Chair & Member for Animal Trustees of Austin, and Marketing Chair for Make-A-Wish Foundation 25th Anniversary Gala. Alisa also supports the positive-change efforts as a donor to several nonprofit organizations including Equality Texas, Anti Defamation League, AIDS Services of Austin, People’s Community Clinic, Foundation Communities, among others. One of her proudest projects was developing the brand and model of TurnItGold.org.
“My ability to sense the emotional connection between people and things, guided by my intuition and experience, sets me apart. As a deep seeker, I challenge myself to understand things better, investigate the deeper meaning of ‘why’ and see details where many don’t. Working with hundreds of business owners and corporate leaders, I know where to avoid creative investment and where to generate the best return on investment. My hope to to impart my knowledge on how design implementation can be looked from business perspective.”
Outside of the office, Alisa enjoys mountain & road biking, walks and talks, spiritual discussions, being in nature, baking chocolate chip cookies, designing new craft projects, organizing, windshield time and playtime with her nephews. While she has a zest for making the most of every moment and staying curious about things, her passion-driven personality shows up in every project she takes on. With 25+ years of building brands and helping businesses make smart decisions, she strives for success and works to stay empathetic to those who hire her.
“WELL DONE design is less expensive than bad design.” - Alisa
