Founded by Robin Mueck more than 30 years ago, Heritage Texas Properties is now Houston’s largest independently-owned real estate agency. The integrity behind the brand is carried out by the many branches and hundreds of Heritage agents. We considered the emotional connection to the 30-year brand as we crafted the new logo which was designed to represent all types of property, from hill country landscapes to luxury homes. The mark had to communicate strength, legacy, integrity and community. The design of the logo, selection of fonts/colors and development of multiple yard signs was embraced by the Heritage team and hundreds of their clients.